Chris Bryson - CRO

Chris has enjoyed a global career in the technology industry, including founding two start-ups that achieved significant exits.

More recently, Chris was a technology CEO in Taiwan. He then consulted for several of the world’s leading AR hardware companies

At Sublime, Chris brings his significant experience to the role of CEO, running day-to-day operations from Dubai.

Martin McDonnell - CEO

Since 2000 Martin has built a group of successful businesses that deliver best in class 3D visualisation and interactive digital presentation.

His vision to connect the latest digital technology platforms to the needs of different market sectors has led his businesses to be amongst the earliest innovators in bringing the benefits of augmented and virtual reality to the industries including design, education, construction, manufacturing and healthcare.

This drive has led his business Sublime to win one of only three inaugural Higgs EDGE awards and over £2.5m in UK government innovation funding; and Soluis to win Innovate UK’s IC Tomorrow competition to develop augmented reality (AR) software, utilised at Crossrail sites in London.

Martin is now pioneering - and a recognised thought leader in - the development of shared immersive solutions for education, enterprise, and advanced spatial computing assisted tools that will transform the worlds of work and learning.

Chris Freeman -

VP Product Experience 

Chris joined Sublime in November 2018, having previously managed the virtual and augmented reality group at the Advanced Manufacturing Research Centre in Sheffield UK.  Chris has been part of Factory 2050, the UK’s first state of the art factory, entirely dedicated to conducting collaborative research into a reconfigurable digitally assisted assembly, component manufacturing and machining technologies.


Chris is responsible for Sublime’s Augmented Reality platform development, focussing on Advanced Manufacturing and Digital Construction.

Fergus Bruce - Director of Customer Experience: Education

A natural communicator and facilitator, Fergus has over 15 years of diverse commercial experience across the design, creative, and visualisation sectors.


He has led his clients in the development and delivery of exciting, unusual, and high-value projects around the world, helping them harness the immense potential of new visualisation technologies as communication and learning tools.


Fergus joined Sublime from Soluis to lead our global Customer Experience & Client Services teams, and is Project Director for ‘Edify’- our Innovate UK funded VR for higher education project.

Robert McMillan -
VP Software Development

Robert graduated in 1989 with a degree in computer science and worked in the engineering and publishing sectors before moving into interactive media. He ran the development team at Digimania, where he designed the software behind Ananova (recognised as the world's first virtual news caster).

Robert joined Sublime in June 2017. His role is to build and lead a world class R&D team.

Issam Charrouf -

Investor Director

Issam is an entrepreneur focused on the MENA media and events market.  He is founder of Maestro Event Orchestration, which is the leading event company for the Saudi Government.

Issam has invested in over 20 start-up companies across content production, e-commerce, marketing communications and event production.


 Issam joined Sublime board in July 2018.


Jonathan Knox -

Co Founder, Sublime

Alison Watson MBE - 

Founder Class of Your Own

Neil McDonnell -

Lord Kelvin Adam Smith Research Fellowship in Virtual Reality and Augmented Reality,

Glasgow University



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G1 1DT, 

United Kingdom

T: +44 141 378 5901


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