Sublime is pioneering the future of communication by combining immersive technology and content to create 'wow' experiences. Our solutions are being used for brand activation, property marketing and stakeholder engagement.


Chris Bryson - CEO

Chris has enjoyed a global career in the technology industry, including founding two start-ups that achieved significant exits.

More recently, Chris was a technology CEO in Taiwan. He then consulted for several of the world’s leading AR hardware companies

At Sublime, Chris brings his significant experience to the role of CEO, running day-to-day operations from Dubai.

Martin McDonnell - CO-CEO

Martin founded the Soluis Group in 2000 and grew it to become a global leader in the creation of 3D environments for the architecture, engineering and construction industries. Soluis continues to thrive and incubated Sublime during its launch period.

A natural deal-maker and motivator, Martin will lead the vision and direction of Sublime. 

Issam Charouf - Investor Director

Issam is an entrepreneur focussed on the MENA media and events market.  He is founder of Maestro Event Orchestration, which is the leading event company for the Saudi Government.

Issam has invested in over 20 start-up companies across content production, e-commerce, marketing communications and event production. Issam joined Sublime board in July 2018.

Jonathan Knox - CCO

Jon has built and run businesses in the creative and design sectors for two decades, blending the latest in technology with creative inventiveness to deliver incredible experiences and solutions for his clients.


A natural Chief Creative Officer, Jon has led the team to develop our key inventions. He will continue to build upon the unique fusion of creativity and technology that has already become the hallmark of Sublime.

Robert McMillan -
VP Software Development

Robert graduated in 1989 with a degree in computer science and worked in the engineering and publishing sectors before moving into interactive media. He ran the development team at Digimania, where he designed the software behind Ananova (recognised as the world's first virtual news caster).

Robert joined Sublime in June 2017. His role is to build and lead a world class R&D team.

Kumaran Kannan -

Global Tech Support

Kumaran has a background in project management and sales in the MENA region. He was recently responsible for supporting major brands GR Media, a distributor of high end audio visual systems. Prior to that working on system integration projects in both Dubai and Qatar.

Kumaran joined Sublime in December 2017 and looks after our audio visual suppliers and channel partners, as well as technical support of our shared immersion technology.

Fergus Bruce - Director,

Strategic Accounts & Client Services 

Fergus has over 12 years of diverse commercial and project development experience across the design and visualisation sectors. He has led his clients in the development of virtual & augmented reality projects around the world, helping them harness the immense potential of new visualisation technologies as communication and learning tools.


​He Joined Sublime from Soluis, and handles our key strategic relationships, leads our global client services team, and is Project Director for ‘EDIFY’ - our Innovate UK funded VR for higher education project.

Greg Williamson - Director,

Immersive Content Production

Passionate about great design and creative projects through 'digital worlds and media' to improve and enhance the 'real world' experiences around us. Greg uses immersive media to engage people in interactive digital environments to improve design, understanding, communication, enterprise and stakeholder engagement.

With a background in architecture, Greg founded and acted as CEO of the Inlightin 3D visualisation studio for 10 years prior to leading the company in a merger with the Soluis Group in 2014.


Chris Freeman -

VP Industry 4.0

Chris joined Sublime in November 2018, having previously managed the virtual and augmented reality group at the Advanced Manufacturing Research Centre in Sheffield UK.  Chris has been part of Factory 2050, the UK’s first state of the art factory, entirely dedicated to conducting collaborative research into a reconfigurable digitally assisted assembly, component manufacturing and machining technologies.


Chris is responsible for Sublime’s Augmented Reality platform development, focussing on Advanced Manufacturing and Digital Construction.




7F, The Bay Gate Tower, Business Bay, Dubai, UAE

T: +971 4 526 9800



5F Argyll Arcade, Glasgow, G2 8BD, United Kingdom

T: +44 141 378 5901


  • Twitter - White Circle
  • LinkedIn - White Circle
  • Vimeo - White Circle
Sublime Digital FZLLC UAE 1234567
Sublime Digital Ltd  UK SC565267   
Copyright 2020